RUDE HEALTH. London

Led by Rude Health’s cofounder and chief ranter Nick, the Rude Health small and outspoken gang aren’t afraid of standing up for real, honest food – the way it should be. We looked to capture the attitude, vitality and energy of the Rude Health product and packaging and used it as a springboard for the design of their café.

With vibrant use of energetic colours and natural finishes the café has brought a distinctive West Coast aesthetic to an otherwise dull corner of London.